Desert Jeep Rides and Beauty: A New Influencer Trend?

Beauty influencer Meredith Duxbury recently posted a TikTok video showcasing her makeup routine before a desert jeep adventure. The video, which has garnered significant views and engagement, highlights Duxbury's use of Tarte Cosmetics products, specifically Shape Tape concealer and Glow Rush blush. The setting provides a unique contrast to the typical beauty tutorial, suggesting a trend of incorporating adventurous activities into personal branding. Duxbury's enthusiastic comments about the products and her experience add to the video's appeal. "This needs to be the best beat we've ever done," she says, emphasizing the need for long-lasting makeup in a harsh environment. The video's popularity suggests a growing interest in combining beauty and adventure, potentially opening up new avenues for influencer marketing and product promotion.

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Tarte's Viral Concealer With 30,000+ Perfect Ratings Is on Sale for Its Lowest …

During Ulta’s Tarte Shape Tape Week sale, the viral Shape Tape Concealer in the original, radiant, and creamy formulas cost just $16. The 51%-off sal…