TikTok Creator Challenges Batching Strategy: Authenticity Wins

TikTok Strategy: Authenticity Trumps Batching, Creator Says In a recent TikTok video, creator Maggie May (@metaphysical.af) challenged the popular strategy of batching content for the platform. May argues that while planning is important, authenticity and consistent posting are more effective for building a following. "Stop falling for people telling you to batch your content," May says in the video. "TikTok doesn't like that." Instead, she advocates for posting frequently and honestly, sharing what feels right in the moment. "What feels good today? What doesn't feel good? Get on this app and talk like you're talking to the group chat," she advises. May's video has already garnered significant views, suggesting a resonance with other creators seeking success on the platform. Her advice reflects a growing trend toward authenticity in social media marketing, where genuine connection with audiences is valued over perfectly curated content.