Copyright Infringement: When Brands Copy Creators' Videos

Copyright Concerns for Content Creators: When Brands Mimic Videos In today's digital landscape, content creators often face the challenge of protecting their intellectual property. A recent incident highlights the complexities of copyright law, particularly when brands attempt to license content and then create near-identical versions. Maggie May, a content creator, explains how she believes a brand attempted to circumvent proper licensing procedures, potentially leading to legal issues. "If you record a video, you own the copyright," May states. This fundamental principle is often overlooked, especially when dealing with large brands. May's situation involved a brand reaching out to license her video, but then subsequently creating their own version with striking similarities. This, according to May, is actionable. The incident underscores the importance of clear licensing agreements and the potential legal recourse available to creators when their work is copied without authorization. May's experience serves as a cautionary tale for both creators and brands, emphasizing the need for transparency and respect for intellectual property rights. The incident highlights the need for creators to understand their rights and to take appropriate action when their work is infringed upon.