Chelsea's New Third Kit Divides Fans with Retro Logo and White Collar

London, UK – Chelsea Football Club has unveiled its new third kit for the upcoming season, sparking considerable debate among fans and pundits alike. The new black strip features a notable return to an older club crest, a design choice that has elicited mixed reactions from the fanbase. Accompanying the retro logo is a prominent white collar, which some supporters have criticized for 'ruining' the shirt's overall aesthetic. "The collar ruins it," one fan commented online, while another expressed, "Why’s the kit kinda fire?" The divided opinions underscore the passionate connection fans have with their club's identity and visual representation. The kit, released by Nike, aims to blend modern design with elements of Chelsea's rich history. Despite the differing views, the launch has successfully generated significant buzz, ensuring the new kit is a major talking point ahead of the season.