LinkedIn's New AR Game 'Zip' Takes TikTok by Storm

LinkedIn Launches New AR Game: 'Zip' Takes TikTok by Storm New York, NY – May 15, 2025 – LinkedIn has released its first-ever augmented reality (AR) filter game on TikTok. The game, called "Zip," is a puzzle game that challenges players to connect dots in order within a grid. The game's launch coincides with the release of a new puzzle game on LinkedIn's website. The game has quickly gained popularity, with users sharing their scores and competing for the top spot on the global leaderboard. "I had to give it a shot!" exclaimed Michael DiCostanzo, a TikTok influencer who played the game and shared his experience on the platform. DiCostanzo achieved a time of 15.97 seconds, placing him in the 999+ position on the leaderboard. He encouraged his followers to try the game and share their scores. The global leaderboard adds a competitive element, encouraging users to share their results and challenge friends. This innovative approach to marketing has generated significant buzz, demonstrating LinkedIn's commitment to engaging with a younger audience through interactive experiences.