B&T
Meet A 30 Under 30 Judge & Get Inspired By Last Year’s Entry Videos!
Young? Talented? Handy with a phone camera? Here's why one of our judges reckon you should enter B&T's 30 Under 30 Awards ASAP!
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TikTok Star Michelle Melky's 30 Reasons for B&T Women in Media Award
Michelle Melky, creative director at Amplify, a leading youth entertainment company in Australia, has created a buzz on TikTok with her video outlining 30 reasons why she deserves a B&T Women in Media Award. Her career highlights include producing TikTok's first scripted drama, 'Love Songs,' which secured a partnership with Tinder for a second season. Melky also led the TikTok strategy for Barbie's 2023 Australian campaign. "I've developed content creators into actors, podcast hosts, and presenters," Melky states, emphasizing her role in bridging traditional media with the digital world. This innovative approach to content creation and marketing positions Melky as a significant figure in the Australian media industry. Her work demonstrates the growing influence of TikTok and the importance of collaborations between traditional and social media platforms.
