Unlock Brand Deals: How to Build a Killer Media Kit Using TikTok Analytics

Content creators often struggle to effectively communicate their audience reach to potential brand partners. This presents a challenge in securing collaborations and sponsorships. Mikaela Dieppa, a content creator with the handle @mikaeladieppa, offers a solution: a comprehensive media kit that includes detailed audience demographics. In a recent TikTok video, Dieppa demonstrates how to easily access this information directly from TikTok Studio. She explains, "You're going to go to your TikTok Studio...click analytics, then viewers, scroll down. It will show you the different percentages." This simple yet effective strategy allows creators to showcase their audience's age range, gender, and location, providing brands with valuable insights into their potential reach. By including this data, content creators can present a stronger case for collaborations, increasing their chances of success.