TikTok Algorithm Mystery: Why Do Old Videos Sometimes Outperform New Ones?

TikTok Algorithm Baffles Creator: Old Video Soars, New Content Stalls A Maryland-based TikTok user, known as Mimii, is expressing frustration with the platform's algorithm. She shared a video questioning why an older post about braiding hair from three months ago has garnered nearly 100,000 views, while her more recent content struggles to gain traction. Mimii's experience highlights the often-unpredictable nature of the TikTok algorithm and the challenges faced by creators in gaining visibility. The situation underscores the ongoing debate about how TikTok's algorithm functions and how creators can best utilize it to reach their audience. Mimii's experience serves as a reminder that even seemingly simple content can unexpectedly resonate with a large audience, while more recent, potentially more polished content may not always perform as well.