Pizza Hut's "Goodbye Pies" Campaign: Reality or Marketing Ploy? Agency Sets the Record Straight

In a recent viral video, a representative from the creative agency Mischief @ No Fixed Address addressed skepticism surrounding Pizza Hut's "Goodbye Pies" campaign. The video, which garnered significant attention online, directly countered claims that the breakup-themed pizzas were merely a marketing stunt and not genuinely available. The agency spokesperson presented an actual "Goodbye Pie" box, featuring a broken heart design crafted from pizza slices, along with the phrases "With Love" and a pull-out tab that reads "Sorry!". He emphasized that these unique pizza boxes are indeed real and are being distributed in various cities across America. Further, the video subtly highlighted the "New Hot Honey Pizza" branding on the side of the "Goodbye Pie" box, revealing the campaign's dual purpose: to generate buzz around the emotional "breakup pizza" concept while simultaneously promoting a new menu item. The agency's direct engagement with online comments underscores the evolving strategies in digital marketing and brand communication.

Mentionlytics

2 months ago

8 Real-World Examples of Earned Media & Lessons Learned

Earned media is third-party publicity and mentions you didn’t pay for, beg for, or post yourself. It's what people say without your influence