TV Azteca's PR Campaign: Cleaning Up Chef Zahíe Téllez's Online Image

Mexico City, May 29, 2025 – A social media controversy is brewing around Chef Zahíe Téllez, a contestant on the popular Mexican cooking show MasterChef Celebrity. The video by Mitch Chismeyuber highlights a significant amount of negative online commentary directed at Chef Téllez. In response, TV Azteca, the network airing the show, has been actively posting positive content about her across its social media platforms, seemingly in an attempt to counter the negative feedback. "TV Azteca is desperately trying to clean up Chef Zahíe's image," says Chismeyuber in the video, showcasing several posts from the official MasterChef Mexico account. These posts range from highlighting Chef Téllez's education and career to showcasing her stylish appearances. The video also reveals the public's reaction to the situation, with many viewers expressing their desire to see the return of beloved chefs from previous seasons of the show. The situation underscores the power of social media and its impact on public perception, especially in the entertainment industry. The actions of TV Azteca raise questions about how media outlets manage the online reputations of their talent.