K-Pop's BOYNEXTDOOR Scoops Up Views with Charming M Countdown TikTok Promo

SEOUL, South Korea – June 15, 2025 – K-Pop group BOYNEXTDOOR is leveraging the power of short-form video to promote their appearance on Mnet's M Countdown. A recent TikTok video features member Jaehyun in a charming promotional spot, playfully showcasing ice cream while lip-syncing to a catchy tune. The video, uploaded to the official Mnet TikTok account (@mnet_tiktok_official), quickly gained traction, showcasing the effectiveness of this marketing strategy. "Using TikTok allows us to connect directly with fans in a fun, engaging way," said a representative from Mnet. The video's success highlights the growing importance of social media in K-Pop promotion. The strategic use of short, visually appealing content, combined with the popularity of BOYNEXTDOOR, has resulted in increased visibility for the group and the M Countdown broadcast.