Belarusian Clothing Store Uses Short Videos to Boost Sales

Local Belarusian clothing store, Одежда Беларусь, promotes its products through short video ads on social media. The videos feature models wearing various two-piece outfits, with prices clearly shown. The store emphasizes low prices and delivery options via Belpochta and Europochta. While the videos are effective for advertising, they lack the news value or broader social context needed for a media article. The store's focus on low prices and convenient delivery methods caters primarily to a local audience.