Astrology Goes Viral: How TikTok is Changing the Zodiac

Astrology's TikTok Takeoff: How Astrologers are Using Short-Form Video to Build Audiences In today's digital age, astrology has seen a remarkable resurgence, particularly among younger generations. Social media platforms, especially TikTok, have become crucial tools for astrologers to connect with their audiences and share their insights. One such example is moonruledmami, a Cleveland-based astrologer who uses TikTok to promote her YouTube channel. Her recent video showcases this trend, highlighting videos on topics such as Saturn return in Aries and 'trick energy' placements. This promotional strategy demonstrates the effectiveness of short-form video in reaching a wider audience and building a community around astrological content. The video itself is not particularly newsworthy, but it does highlight a larger trend of astrologers leveraging social media to expand their reach and engage with a younger demographic. "I plan on recording a lot of videos this weekend," says moonruledmami in the video, showcasing her commitment to creating content for her online community. This strategy appears to be paying off, as her YouTube channel is also growing in popularity.