Viral TikTok Video Drives Demand for UK Honey

A TikTok video showcasing raw Borage honey from a UK-based company has gone viral. Morton's Munchies, an American living in the UK, describes the honey as having a unique texture and lists several health benefits, including antibacterial properties and potential allergy relief. The video emphasizes the importance of using a wooden dipper to preserve the honey's flavor. The author also promotes a flash sale for the product, which has driven significant online interest. While the claims about health benefits are not scientifically verified, the video's popularity demonstrates the public's interest in natural health products. The video's success highlights the power of social media marketing and influencer endorsements in promoting niche products.