Recession-Proof Coffee: Why Consumers Won't Give Up Their Daily Brew

Recession-Proof? Coffee Sales Remain Strong Despite Economic Uncertainty In a short video posted on social media, a stay-at-home mom from the US, Phyllis, humorously observes the seemingly recession-proof nature of coffee consumption. Filming herself at a Starbucks drive-thru, Phyllis notes the long line of cars, commenting, "Recession or not, people are still getting their coffees." She emphasizes the point by showing her own two Starbucks purchases. Her video has gained some traction online, sparking a discussion about consumer behavior during economic downturns. This observation aligns with recent reports showing a continued demand for coffee, even amidst rising inflation and concerns about a potential recession. While some discretionary spending may be curtailed, staples like coffee appear to remain relatively unaffected. Economists suggest that coffee's affordability and role as a daily ritual contribute to its continued popularity. According to one market analyst, "Coffee is a relatively low-cost indulgence that many people are unwilling to give up, even during tough economic times." Phyllis's video serves as a relatable anecdote illustrating this trend, highlighting the human element of economic data. The video's popularity underscores the public's interest in relatable content reflecting current economic anxieties. It suggests that even amidst uncertainty, there are some things that remain constant – like the morning coffee run.