Sidemen's Sides Creates a Frenzy at Singapore Launch

The Sidemen's Sides Fried Chicken Opens in Singapore to Huge Fanfare Singapore, June 5, 2025 – The launch of Sides, the fried chicken restaurant chain owned by popular British YouTubers The Sidemen, created quite a buzz in Singapore today. Hundreds of fans lined up at the Bugis+ outlet, eager to get a taste of the UK sensation's first international venture. The queue stretched for what appeared to be over a hundred meters, snaking through the mall. "It's crazy!" exclaimed one excited fan, who had been waiting since early morning. "I've been following the Sidemen for years, and I couldn't miss this." The launch event also included a week-long giveaway, promising daily prizes including limited-edition merchandise, free soft serve, and tenders. This added to the excitement and attracted even more people. The event showcases the significant global reach of online influencers and their ability to translate their online popularity into successful brick-and-mortar businesses. The success of this launch suggests a bright future for Sides in the Singaporean market.