Liquid Death and Amazon Created ‘Smarter Water’ Infused With Knowledge From Boo…
Why study when you can drink knowledge? With that in mind, Liquid Death and Amazon Ads' Brand Innovation Lab teamed up to create "Certified Smarter W…
A recent online video by content creator Taylor Perkins, known as @breathdaddy, has brought renewed attention to the controversial experiments conducted by Dr. Masaru Emoto. The video, uploaded on February 21, 2024, in the US, details Emoto's claims regarding the impact of human thoughts and words on water and rice. According to Perkins, Dr. Emoto's water experiments involved exposing water samples to various thoughts and words, both positive ("Thank You," "Love") and negative ("You Fool," "Evil"). Emoto then froze the water and observed the resulting ice crystals under a microscope. Perkins highlights images purporting to show that positive words led to beautifully formed, symmetrical crystals, while negative words produced distorted or incomplete structures. The video also describes Emoto's "rice experiment," where boiled rice was placed into three jars labeled "Love," "Nothing," and "Hate." Perkins states that for ten minutes daily, positive thoughts and words were directed at the "Love" jar, negative thoughts at the "Hate" jar, and the "Nothing" jar was ignored. The reported outcome was that the "Love" rice was preserved, the "Nothing" rice had some decay, and the "Hate" rice rotted significantly and turned black. Perkins states, "Our bodies are 80% water. The things you think and say about yourself do take effect," concluding that positive thoughts and words can profoundly impact one's health and circumstances. He advocates for praying over food and water and maintaining a positive mindset, citing a passage from James Allen's book "As a Man Thinketh" to support the idea that external circumstances are shaped by inner thoughts. It is important to note that Dr. Emoto's experiments have been widely criticized by the scientific community for lacking proper scientific controls and reproducibility. Critics often label his work as pseudoscience. However, the video's message resonates with audiences interested in self-help and spiritual concepts, garnering significant engagement online.
Why study when you can drink knowledge? With that in mind, Liquid Death and Amazon Ads' Brand Innovation Lab teamed up to create "Certified Smarter W…
