Ghanaian Entrepreneur Uses Social Media for Thriving Clothing Business

A small business owner in Ghana is using social media to reach a wider market for her clothing. The live sales video shows the diverse selection of clothing in various sizes and patterns. "We have a great selection for all our customers," says the seller, highlighting the variety of styles available. The use of social media platforms for live sales is becoming increasingly popular in Ghana, allowing small businesses to connect directly with customers and showcase their products. This approach helps entrepreneurs reach a wider audience and expand their customer base beyond their local community.