Kenyan Food Blogger's Viral TikTok Recipe and the "Broke Thrap" Strategy

Kienyeji Chicken Craze: Kenyan Food Blogger's Viral TikTok Recipe and the "Broke Thrap" Strategy Nairobi, Kenya – A simple cooking video featuring Kienyeji chicken has taken TikTok by storm, thanks to the creative approach of its creator, ms___mumbe. The 101-second video, posted on May 29th, 2025, has already attracted over 977 views and 117 likes. The recipe itself is straightforward, but ms___mumbe's humorous commentary and clever marketing strategy are what make the video stand out. The video's description includes a phone number to order the Kienyeji chicken, and ms___mumbe jokingly mentions being paid for the video. This playful element has resonated with viewers, leading to a significant increase in popularity. One commenter, sein, even shared a screenshot of a successful M-PESA transaction, indicating they ordered the chicken through the number provided. "Nashangaa nimetoa wapi pesa," sein commented, which translates to "I'm surprised where I got the money from." This response highlights the unexpected success of ms___mumbe's "broke thrap" strategy, where she suggests that posting videos like hers can lead to unexpected financial gains. The video also includes a section explaining this strategy. The video's success demonstrates the power of humor and creative marketing on social media. ms___mumbe's approach has not only promoted her recipe but also sparked a conversation about social media trends and financial strategies.