São João da Thay: A Celebration of Northeastern Brazilian Culture

Maranhão, Brazil, hosted the 7th annual São João da Thay festival on June 7th, 2025. This free event, organized by influencer Thaynara OG, is increasingly important for showcasing the diverse cultures of Northeastern Brazil. "The São João da Thay festival is all about the plurality of the Northeast," Thaynara explained in an interview with MTV Brasil. "Nine states, nine different cultures, various celebrations during the São João period." This year's festival included various traditional performances, highlighting the rich cultural heritage of the region. The event's free admission ensures accessibility for all, demonstrating a commitment to community engagement. The success of São João da Thay shows the power of cultural events to unite people and celebrate local traditions.