MUBI's marketing strategy for their MUBI GO subscription service is highlighted in this short promotional video. The video uses visually striking scenes from the thriller "The Substance," directed by Coralie Fargeat, to grab attention. The ad cleverly focuses on the subscription's two main selling points: a weekly cinema ticket and unlimited streaming. This strategy is effective in creating a sense of value and exclusivity for the potential subscriber. While the video itself is brief, it speaks volumes about MUBI's approach to targeted advertising, using a high-quality film to promote their service. The success of this strategy could be further explored by examining MUBI GO's subscriber growth and user engagement metrics since the launch of this campaign. The video's concise nature and effective use of visuals could also be analyzed as a case study in successful short-form video advertising.
Fargeat is only the 10th woman to be nominated in the 96-year history of the awards, and of that select group, only three have won
