Beauty Influencer Marcela Mistral Showcases MIMUSA Co. Makeup in Viral Video

Mexico City-based beauty influencer Marcela Mistral (@musamistral) recently released a video demonstrating her makeup routine using products from her own brand, MIMUSA Co. The video, uploaded on June 5th, 2025, quickly gained popularity, showcasing the brand's correctors, HD setting powder, bronzer, and mascara. Mistral highlights the products' ease of use and travel-friendly packaging, stating, "These are super practical for traveling to all parts." The video's promotional nature is clear, directing viewers to the brand's website for purchases. While primarily an advertisement, the video reflects current trends in beauty and online marketing.