Nigerian Entrepreneur Uses Short Videos to Showcase Abaya Collection

A Nigerian fashion entrepreneur, known online as Princessmunah, is promoting her collection of abayas through short, engaging videos. Her videos, which feature a variety of styles and colors, are gaining traction on social media. 'I wanted to create a way for people to easily see the different styles we offer,' says Princessmunah. The videos, which include contact information, are designed to drive sales directly to the customer.