The $40 Billion Labubu Craze: Why These Toys Are Taking Over the World

The Labubu Craze: How Cute, Customizable Toys Made POP MART a $40 Billion Company The Chinese toy company POP MART has seen its valuation skyrocket to nearly $40 billion, largely due to the overwhelming popularity of its Labubu toys. These collectible plush toys, featuring unique designs and customizable features, have captivated consumers worldwide. NBC News correspondent Brian Cheung recently reported on this phenomenon, highlighting the small clip attached to each Labubu, enabling owners to attach them to bags, belts, or other personal items. "One reason why they're so popular is because of these right here," Cheung explains while showing the clip, "It's a little clip that you can add to your backpack, onto your purse, even in some cases onto your belt loops so that you can show it off." The demand for Labubus is so high that people are waiting in lines for hours outside vending machines and POP MART stores to purchase them. Resellers are capitalizing on this demand, charging exorbitant prices that can reach hundreds of dollars per toy. The popularity of these toys demonstrates the power of unique design and customization in driving consumer demand and creating a highly successful global brand. The customizable aspect of Labubus, combined with their cute yet slightly unsettling designs, has created a unique collectible market. Cheung's report showcases the excitement and dedication of Labubu fans, emphasizing the significant cultural and economic impact of this seemingly simple toy.