Belarusian Influencer Launches #HelpYourVillage Challenge to Boost Agriculture

Amidst a global food security crisis, a Belarusian social media influencer, ТЁМА ДОБРЫЙ ©️ (nechaevofficial), is inspiring young people to support local agriculture. His video, uploaded on May 25th, 2025, has quickly gained traction, accumulating over 1300 views in under 24 hours. In the video, he emphasizes the importance of contributing to the nation's agricultural sector, stating, "We need to make our contribution, to help our parents and grandparents." He acknowledges the challenges faced by rural communities, particularly the lack of significant natural resources, but stresses the potential for growth and improvement through collective effort. His call to action, encapsulated in the hashtag #ПомогиСвоейДеревне (Help your village), has already resonated with many viewers. The initiative highlights the growing importance of social media in promoting sustainable agriculture and community development in Belarus. The success of this grassroots movement could serve as a model for other nations facing similar challenges.