Local Nigerian Music Promoter Uses Short Videos for Targeted Marketing

Nigerian Music Promoter Uses Short-Form Video to Reach Local Audience Lagos, Nigeria – May 21, 2025 – A Nigerian music promoter, identified only as @nelsonappy, is leveraging short-form video platforms to reach his target audience. His recent video, posted May 20th, features a short self-promotional message delivered in a local Nigerian dialect. The video, lasting only 34 seconds, uses hashtags such as #salo, #nelsonappy, and #ogbafamily to increase visibility. While the content is primarily promotional, @nelsonappy includes a disclaimer stating that his post does not support any form of violence, bullying, or harassment. The use of local dialect suggests a targeted approach to reaching a specific demographic within Nigeria. This strategy contrasts with broader, more internationally accessible promotional methods. The video's success in terms of views and engagement remains to be seen, but it highlights the growing use of short-form video for hyperlocal marketing. "This post does NOT support any form of violence, bully or harassment," stated @nelsonappy in his video description.