Nigerian Content Creator Promotes Local Musician Through Personal Video Appeal

Local Musician Gains Support Through Personal Appeal A young Nigerian content creator, known as Nelson Appy (@nelsonappy), recently used his social media platform to promote the music of MKO. In a short video posted on May 31st, 2025, Appy directly addresses viewers, urging them to listen to MKO's music. The video, filmed in Appy's home, has a personal and informal tone, showcasing a grassroots approach to music promotion. "Make dem no later jam MKO for corner go beat am," Appy says in the video, encouraging his followers to support the artist. The video's description emphasizes its non-violent and respectful nature. While the video itself doesn't contain significant news, it highlights the increasing use of personal social media campaigns for music promotion in Nigeria.