Nigerian Influencer Promotes BIG LA BOY's Music on Social Media

No retreat, no surrender: A young Nigerian social media influencer, Nelson Appy (@nelsonappy), uses his platform to promote the music of BIG LA BOY. His 20-second video, featuring lip-sync and popular hashtags like #mohbad and #laboy, highlights the artist's latest release. While the video itself is short and simple, it exemplifies the use of social media for music promotion in Nigeria. The video's description emphasizes a rejection of violence, bullying, and harassment, suggesting a commitment to responsible content creation. The video's success, measured by its views and likes, demonstrates the potential reach of such promotional strategies.