Nigerian Social Media Star Uses Trending Sounds to Build Following

A young Nigerian social media personality, Nelson Appy (@nelsonappy), is gaining traction with short, engaging videos. His recent post, a 39-second lip-sync set to an Afrobeats track, showcases his use of trending sounds and hashtags to increase visibility. The video, filmed in what appears to be his home, shows him drinking water, a simple action that resonates with the song's theme. Appy's video description emphasizes his commitment to creating positive content, stating, "this post does NOT support any form of violence, bully or harassment." While not a major news event, it offers a glimpse into how young creators leverage social media trends in Nigeria.