Netflix's "Sirens" Promo Video: A New Approach to Audience Engagement

Netflix's "Sirens" uses engaging promotional video to build anticipation for next episode. The streaming giant is employing a new strategy to boost viewership, using short, engaging clips featuring the show's cast. One actor, commenting on the video, said, "We're all really excited for people to see episode 3, and we hope this video gets everyone watching!" While the video is short, its simple design and direct appeal to viewers is effective. This approach suggests a shift in Netflix's marketing strategy, focusing on direct engagement with their audience.