Belarusian Supermarket Celebrates Anniversary with Engaging Mobile Game

Perekrestok Supermarket Launches Anniversary Mobile Game with Prizes MINSK, BELARUS – Perekrestok, a popular Belarusian supermarket chain, is celebrating its 30th anniversary with a unique marketing campaign: a mobile game called "Your Perekrestok: 30 Years Together." The free-to-play game offers players a variety of mini-games, allowing them to virtually manage a supermarket and win prizes. The game's features include sorting products, searching for items, and solving puzzles. Prizes range from instant rewards to a grand prize of a trip for two to Lake Baikal. "We wanted to create a fun and engaging way to celebrate our anniversary with our customers," said a representative from Perekrestok. "This game allows us to connect with our audience in a new and innovative way." The game is available for download on both Android and iOS devices. The campaign runs until July 1st, offering players a chance to win exciting prizes while enjoying a unique gaming experience. The game's success will be a key indicator of the effectiveness of this new marketing strategy.