The Daily Dot
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Social Media Creator Adopts Unique Face Paint Tactic to Shift Audience Demographics
In a recent social media phenomenon, content creator Hailey (nothhaileycase) has garnered significant attention after revealing a unique strategy to manage her audience demographics. Following a previous video showcasing her working on a farm, Hailey observed a dramatic shift in her viewership, with her audience transitioning from predominantly female to a substantial majority of male viewers. This change, she claims, led to an influx of "disgusting messages" in her direct messages and comments section. To address this, Hailey, with a friend, devised a plan to "drive away the men" and re-engage her original female audience. Her chosen method, demonstrated in a video uploaded on September 2, 2025, involves an elaborate, multi-colored face paint application. In the video, she appears with a vibrant green, yellow, and pink painted face, complete with dramatic eye makeup, and asks her female followers if her new aesthetic is effectively achieving its goal. The video has since accumulated nearly 300,000 views, with many comments from female users expressing support and confirming the strategy's apparent success. This unconventional approach highlights the challenges content creators face in managing online interactions and audience composition.
