Bebe Cool's "Break the Chains": A Strategic Rollout in the Ugandan Music Market

Ugandan Music Scene: Bebe Cool's "Break the Chains" Album Launch and Industry Insights Kampala, Uganda – June 3, 2025 – The launch of Bebe Cool's highly anticipated album, "Break the Chains," was the backdrop for an insightful interview with renowned music critic James Proper. The event, held in Kampala, provided a platform to discuss the album's rollout strategy and the broader landscape of the Ugandan music industry. Proper highlighted Bebe Cool's strategic approach, noting the pre-release of two singles to build anticipation. "He planned this way in advance," Proper explained, emphasizing the importance of a well-defined distribution plan. He also praised the collaborations with artists like Joshua Baraka and Yemi Alade, calling them "strategic" moves to expand the album's reach. However, Proper also touched upon the challenges faced by Ugandan artists. He pointed out that the streaming culture in Uganda isn't as developed as in other markets like the US, impacting the potential for revenue generation. "The price of Spotify in the US is ten times what people in Nigeria pay," he noted, illustrating the disparity in income potential. Despite the challenges, Proper expressed optimism about the future, particularly with the rise of artists like Joshua Baraka who are effectively leveraging online platforms. He concluded by stating his belief that Bebe Cool's investment in younger talent will ultimately build a lasting legacy for the Ugandan music scene.