Kampala Radio Station Uses Short-Form Video to Boost Listenership

Kampala's 106.5 NRG Radio Uses Short Video to Boost Listenership Kampala, Uganda – 106.5 NRG Radio, a popular radio station in Uganda, is utilizing short-form video content to engage listeners and promote its programming. A recent video posted on social media showcases one of their DJs mixing music in the studio. The video, which is less than two minutes long, has already garnered nearly 800 views. The video's description highlights the station's "NRG Sunday Groove UG" program. One commenter expressed excitement, stating, "🔥🔥🔥Blaise up." The use of this engaging video content demonstrates a creative approach to radio promotion in the digital age, potentially reaching a wider audience beyond traditional radio listeners. The video's success suggests that this strategy may be effective in attracting new listeners and maintaining engagement with existing fans.