A$AP Rocky's AWGE Unveils Bold SS26 Collection at Paris Fashion Week

Paris, France – A$AP Rocky's creative agency, AWGE, unveiled its highly anticipated Spring/Summer 2026 collection during Paris Fashion Week, showcasing a blend of avant-garde and streetwear aesthetics that challenged traditional runway norms. The show featured a diverse cast of models presenting an array of distinctive looks, from casual ensembles to more tailored pieces. Key highlights included models sporting pink hair curlers, which added a playful yet edgy touch to the styling. The collection incorporated bold patterns, notably a striking red and white playing card print seen on a full-body jumpsuit and a shirt. Plaid designs also made an appearance, demonstrating a mix of classic and contemporary influences. Several looks leaned into vibrant color palettes, with a neon green suit making a particularly strong statement. The collection also featured oversized denim jackets, layered shirts, and unique accessories, reinforcing AWGE's reputation for innovative and boundary-pushing fashion. The presentation drew significant attention, solidifying AWGE's presence as a notable force in global fashion.