Belarusian Online Store Uses TikTok to Promote Affordable Fashion

Minsk-based online clothing retailer "Odezhda Belarus Nizkie Tseny" is promoting a new line of sleeveless shirts. The shirts, available in black, white, and gray with various prints, are being advertised on TikTok for 21 rubles. The short video features a model showcasing the shirts and uses upbeat music to attract viewers. The advertisement is focused on the Belarusian market, highlighting the affordability of the product. While the advertisement itself is straightforward, it reflects a trend of small businesses using social media platforms like TikTok to reach their target audience. This strategy is becoming increasingly common in Belarus as businesses seek to adapt to changing consumer habits and preferences. The success of this marketing approach will depend on factors such as engagement with the video and subsequent sales.