Belarusian Online Store's TikTok Ad Drives Sweater Sales

Minsk-based online retailer, "Одежда Беларусь низкие цены," launched a flash sale on a tricot sweater, offering sizes 50-64 for 25 rubles. The short video advertisement, featuring a model displaying the garment, has garnered 37 views in under four hours. The company's social media strategy, utilizing popular hashtags and a catchy song, aims to increase brand visibility and drive sales. A representative from the store stated, "We are using TikTok to reach a younger demographic and offer great value to our customers."