Belarusian Online Store Uses TikTok to Promote Blouse Sale

Minsk-based online store, "Odezhda Belarus Nizkie Tseny," is promoting a sale on women's blouses. The blouses, made of chiffon, are available in sizes 52-62 and are priced at 55 rubles. The store's marketing strategy uses short, attention-grabbing videos on platforms like TikTok to reach its target audience. The use of popular music in the background aims to increase engagement. While the video itself doesn't offer much beyond the product details, it highlights the growing trend of online retail in Belarus and the use of social media marketing for small businesses.