Belarusian Online Store Promotes Tracksuit Sale on TikTok

Minsk-based online clothing store "Odezhda Belarus Nizkie Tseny" is promoting a sale on its women's tracksuits. The tracksuits, made of Turkish double knit fabric, are available in sizes 46-52 and cost just 45 rubles. The store utilizes TikTok to reach its target audience, showcasing the product on models to highlight its features. The store's marketing strategy focuses on visual appeal and clear pricing to attract customers. While the advertisement is primarily aimed at a local audience, it demonstrates the growing use of social media for e-commerce in Belarus.