Belarusian Online Store Uses TikTok to Promote Affordable Fashion

Minsk-based online store "Odezhda Belarus Nizkie Tseny" is promoting a new line of women's t-shirt dresses. The dresses, available in a variety of colors and sizes (48-62), are priced at 53 rubles. The store's marketing uses TikTok to reach a younger demographic. The video shows a model wearing the dress, highlighting its style and comfort. While the video itself is primarily an advertisement, it reflects a growing trend of Belarusian businesses using social media for marketing and sales. The affordability of the dresses might also be a point of interest for consumers looking for budget-friendly options.