Minsk Clothing Store Uses TikTok to Boost Sales

Minsk-based online store "Odezhda Belarus Nizkie Tseny" is promoting a new line of women's suits. The suits, made from Santa Barbara x6 fabric, are available in sizes 50-60 and cost 48 rubles. The store utilizes TikTok to reach potential customers. The video advertisement showcases the suits in three colors: teal, light blue, and olive green. A representative from the store stated, "We are trying to reach a wider audience through social media marketing." The store's success on TikTok demonstrates the effectiveness of using social media platforms for local businesses in Belarus.