
Belarusian Online Store Uses TikTok to Promote Affordable Fashion
Minsk, Belarus - June 3, 2025 - A new TikTok video advertisement from the online clothing store "Одежда Беларусь низкие цены" is gaining traction among Belarusian users. The store is promoting stylish pants made of light fabric at a price of 32 rubles. The advertisement uses a popular song and features a model showcasing the pants in various colors and sizes. The store's focus on local delivery and payment upon receipt highlights its target audience. While primarily a marketing effort, the video reflects current trends in online retail and social media marketing in Belarus. The success of this approach could influence other Belarusian businesses to adopt similar strategies. The video's popularity on TikTok suggests a potential market demand for affordable and stylish clothing options.