Belarusian Online Store Promotes Linen Dresses with TikTok Ad Campaign

Minsk-based online retailer, "Одежда Беларусь низкие цены," launched a promotional campaign for linen dresses. The dresses, available in sizes 56 to 66, are being offered at a discounted price of 33 rubles. The campaign utilizes short-form video advertising on platforms like TikTok, aiming to reach a local audience. The company's focus on affordable clothing for a specific size range indicates a niche market strategy. While the video itself is primarily an advertisement, it reflects a trend of Belarusian businesses increasingly using digital marketing to reach customers.