Bukom Banku's Energetic Endorsement of Bel 7 Star Energy Drink

GHANAIAN CELEBRITY ENDORSES BEL 7 STAR ENERGY DRINK Accra, Ghana – Popular Ghanaian boxer and entertainer, Braimah Isaac Kamoko, known as Bukom Banku, recently starred in a short promotional video for Bel 7 Star energy drink. The video shows Bukom Banku dancing and singing while holding a pack of the drink on his head. The advertisement uses Bukom Banku's recognizable personality to promote the product to a local audience. "This is a great way to reach a large segment of the population," said a marketing expert in Accra, when asked about the effectiveness of using local celebrities in advertising campaigns. "Bukom Banku's popularity and charisma resonate strongly with many Ghanaians, making this a smart strategy for Bel 7 Star." The video, which is only 26 seconds long, is currently circulating on social media platforms. While it's primarily an advertisement, it reflects the growing trend of utilizing celebrity endorsements in Ghana's marketing landscape.