Mysterious 'SWAG II' Billboard in London Fuels Justin Bieber New Music Rumors

London, UK – A mysterious pink billboard bearing the text 'SWAG II' has appeared on a London street, sparking widespread speculation among fans of global pop superstar Justin Bieber. The short video clip, uploaded by TikTok user Emma White, showcases the prominent advertisement, prompting questions about its meaning and potential connection to the singer. White's video, which quickly garnered thousands of views, features a text overlay asking, 'Swag 2 billboard spotted! What does this mean Justin???' The sentiment was echoed in the comments section, with one user exclaiming, 'WHAT DOES IT MEAN JUSTIN!!' and another adding, 'AHAAAAA SO EXCITING.' The location of the billboard was further clarified by a commenter asking, 'Where in London is this?' While no official announcement has been made by Justin Bieber or his representatives, the appearance of the 'SWAG II' text has led many to believe it could be a teaser for new music, an album, or another project. Bieber previously released a song titled 'SWAG' early in his career. The digital billboard, set against a backdrop of urban buildings and a car park sign, has successfully captured public attention, leaving fans eagerly awaiting further details.

NME

4 days ago

Justin Bieber announces new album 'SWAG II' via billboards around the world

Justin Bieber has announced his new album ‘SWAG II’ is on its way, just two months after the release of ‘SWAG’.