Old Navy's Retro Fitness TikTok Goes Viral: A Social Media Marketing Success Story

Old Navy's latest TikTok video features a retro-themed fitness routine, showcasing the brand's PowerSoft ⅞ leggings. The video, uploaded on July 6th, 2025, has already garnered over 1000 views and features a woman performing a series of exercises to upbeat music. The video's lighthearted tone and catchy soundtrack make it a fun and engaging way to promote the leggings, tapping into the current trend of retro-inspired fitness. The video's success highlights the effectiveness of using humor and trending sounds in social media marketing. It showcases the power of viral trends to boost brand visibility and engagement. While the video itself isn't news, its popularity demonstrates the effectiveness of this social media marketing strategy.