
Is skinny back — and will banning ads really help?
Zara, Next and M&S have all fallen foul of the regulator, catwalks are shunning plus-size...the industry’s at a crossroads, says Arielle Domb
Paris, France – The Balmain Spring/Summer 2025 fashion show has ignited a significant debate following the appearance of a model whose physique has been widely commented on. A video circulating online, featuring the model in a shimmering red sequined outfit, carries an overlay text claiming her to be 'the skinniest model ever for Balmain s/s 2025.' The clip, which captures the model walking the runway with a distinctive sparkling handbag, has drawn considerable attention across social media platforms. Comment sections are rife with discussions, with some users expressing admiration for her appearance, while others voice concerns about the promotion of extreme thinness in the fashion industry. The discourse reflects ongoing societal conversations about body diversity and the responsibility of high fashion brands in shaping beauty standards. Fashion critics and industry observers are closely monitoring the public reaction, as this incident adds to the broader dialogue surrounding inclusivity and health within the modeling world. The event underscores the continued scrutiny faced by major fashion houses regarding the representation of various body types on their runways.
Zara, Next and M&S have all fallen foul of the regulator, catwalks are shunning plus-size...the industry’s at a crossroads, says Arielle Domb