Timaya on the Evolution of the Nigerian Music Industry: From Radio Airplay to Digital Domination

Nigerian music legend Timaya recently sat down with OkayAfrica for a revealing interview, offering a fascinating comparison between the music industry of his era and the current digital age. He highlighted the significant changes in accessibility, noting, "Before dem go play your song sef for radio station..." This reflects the challenges he and his contemporaries faced in securing airplay compared to the ease of distribution and promotion available to modern artists. Timaya also discussed the business side of music, emphasizing the importance of data in today's market. His comments offer valuable insight into the evolving dynamics of the Nigerian and global music industry. The interview concludes with Timaya's reflections on the industry's evolution, emphasizing the speed of success and the challenges of navigating the modern music landscape. His experience serves as a compelling case study of the changing dynamics within the music industry.