Nigerian Star Lojay Exposes the Dark Side of Music Industry

Nigerian Artist Lojay Sounds the Alarm on Industry Ownership Issues The Nigerian music scene is booming, but a conversation with artist Lojay reveals a concerning trend: many artists lack ownership of their own music. In a recent interview, Lojay discussed the short-sighted focus on immediate financial gains, often at the expense of long-term sustainability. "All our music is not owned by us," he stated, highlighting a pervasive issue within the industry. Lojay advocates for a more strategic approach, suggesting that collaborative projects, such as joint EPs, could be more beneficial for the entire culture. He shared a personal anecdote about a conversation with a prominent A&R representative in 2023, who expressed concern about Nigerian artists pricing themselves out of the market. This conversation underscores the need for long-term vision and strategic partnerships. Lojay's words serve as a wake-up call for the industry. His perspective offers a valuable lesson for aspiring and established artists alike, emphasizing the importance of securing ownership and building sustainable careers. The industry must shift its focus to long-term growth and collaboration to ensure the continued success and prosperity of Nigerian music.