Rage-Baiting: A Detriment to Sustainable Online Branding

In a recent video posted on social media, content creator Opey Love discussed the negative impact of using rage-baiting tactics to gain views. Love argues that while such tactics may generate short-term attention, they ultimately hinder the development of a sustainable online presence and brand. "Rage-baiting and saying disgusting things isn't going to get you anywhere," Love stated in the video. Love's video has garnered 36 views since its posting on May 16, 2025. The video provides a cautionary tale for aspiring online creators, highlighting the importance of building a positive and consistent brand identity for long-term success. The creator's concern over the use of inflammatory comments about public figures like Emmit Till and Selena Gomez further emphasizes the ethical and professional implications of this approach.